THE IMPACT OF HALAL ENDORSEMENTS ON PURCHASE INTENT OF NON-MUSLIM CONSUMERS

被引：0
|
作者：
Schlegelmilch, Bodo B. [1 ]
Khan, Mubbsher [1 ]
机构：
[1] WU Vienna, Vienna, Austria
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：291 / 291
页数：1
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