E-learning adoption intention and its key influence factors based on innovation adoption theory

被引：36

作者：

Zhang, Lingxian ^{[1
]}

Wen, Haojie ^{[1
]}

Li, Daoliang ^{[1
]}

Fu, Zetian ^{[1
]}

Cui, Shuang ^{[1
]}

机构：

[1] China Agr Univ, Coll Informat & Elect Engn, Beijing 100094, Peoples R China

来源：

MATHEMATICAL AND COMPUTER MODELLING | 2010年 / 51卷 / 11-12期

关键词：

E-learning; Theory of innovation diffusion; Analytic hierarchy process; Key influence factors;

D O I：

10.1016/j.mcm.2009.11.013

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This paper, from innovation adoption perspective, investigates people's perceptions and attitudes toward adopting e-learning to explore the key factors affecting the e-learning adoption behavior in China. Based on Rogers' innovation adoption theory, 33 factors of perceived innovative attributes will be quantificationally analysed to test the relationship between the perceived innovative attributes and adoption intention of e-learning by an analytic hierarchy process (AHP). The result shows that some factors of perceived innovative attributes, such as cost, quality, agility, schedule control, certification of degree, personal demands and soon, have more influence on peoples' adoption of e-learning. Crown Copyright (C) 2009 Published by Elsevier Ltd. All rights reserved.

引用

页码：1428 / 1432

页数：5

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