Marketing to the mind: Right brain strategies for advertising and marketing

被引：0

|

作者：

Paswan, AK ^{[1
]}

机构：

[1] Univ S Dakota, Vermillion, SD 57069 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 1998年 / 26卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：68 / 69

页数：2

相关论文

共 50 条

[1] Marketing to the mind: Right brain strategies for advertising and marketing
Paluszek, J
[J]. PUBLIC RELATIONS REVIEW, 1997, 23 (04) : 411 - 414
[2] Media discourses and marketing strategies in the advertising of the pianola
Roquer Gonzalez, Jordi
[J]. POPULAR MUSIC, 2021, 40 (01) : 42 - 57
[3] Equilibrium Pricing and Advertising Strategies in a Marketing Channel
S. Jørgensen
G. Zaccour
[J]. Journal of Optimization Theory and Applications, 1999, 102 : 111 - 125
[4] Equilibrium pricing and advertising strategies in a marketing channel
Jorgensen, S
Zaccour, G
[J]. JOURNAL OF OPTIMIZATION THEORY AND APPLICATIONS, 1999, 102 (01) : 111 - 125
[5] Marketing and Advertising
Anderson, Amos C.
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1929, 13 (02) : 195 - 196
[6] ADVERTISING AND MARKETING
STAROVEROVA, OV
[J]. SOTSIOLOGICHESKIE ISSLEDOVANIYA, 1994, (8-9): : 137 - 139
[7] Advertising and marketing
Capozzi, JD
Rhodes, R
[J]. JOURNAL OF BONE AND JOINT SURGERY-AMERICAN VOLUME, 2000, 82A (11): : 1668 - 1669
[8] Advertising in the social marketing mix: Getting the balance right
Stead, M
Hastings, G
[J]. SOCIAL MARKETING: THEORETICAL AND PRACTICAL PERSPECTIVES, 1997, : 29 - 43
[9] The push-pull of marketing and advertising and the algebra of the consumer's mind
Ewald, Jeff
Moskowitz, Howard
[J]. JOURNAL OF SENSORY STUDIES, 2007, 22 (02) : 126 - 175
[10] Global marketing and advertising
Allan, David
[J]. INTERNATIONAL MARKETING REVIEW, 2006, 23 (06) : 677 - 680

← 1 2 3 4 5 →