TRUST MODEL FOR SOCIAL NETWORK

The paper deals with the personal trust modeling in social networks. Terms trust, personal trust, trust affecting factors, and trust representation are introduced. The proposed trust model integrates more factors which affect trust determination in social network. The model covers basic factors as reciprocal trust, subject reputation, subject trust recommendations, and is extended by trusting disposition. The role of these factors participating in trust forming is discussed. Modifications of parameter values describing mentioned factors and their effects on personal trust evolution are investigated. Examples of behavior of trust model for social networks are examined by parameter studies. The studies demonstrated that the model enables to study the dynamics of trust evolution in social networks.