Cultural Strategy of Chinese Culture based on Cultural Identity - A Case Study of Foreign Language Teaching in Colleges and Universities

Cultural soft power is a strategic force that can not be ignored in the development of the country. It profoundly affects people's values and cultural transmission. Cultural soft power as an important part of enhancing the national comprehensive national strength, much attention of our party and people, but at present in the major foreign language teaching in colleges and universities also lack the cultural soft power strategy construction. Based on this background, this paper tries to explore the specific strategies of foreign language teaching in modern colleges and universities under the guidance of cultural identity, hoping to help foreign language students to eliminate the crisis of cultural identity, so as to enhance students' cultural consciousness, Fundamentally enhance the soft power of our culture.