Disclosure and Engagement on Social Media in Iranian Context Completed Research

People engage with social media platforms for many reasons, and this study investigates how disclosure of different types of information such as about self, others, and non-personal is influenced by privacy concerns and impacts engagement. We focus on Iranian's culture, because of restrictions put by the government on the use of Internet and social media. We propose that the privacy concerns for self and privacy for others have relationships with self-disclosure and disclosure of information about others. We also investigate the relationship between information disclosure (about self, others, and non-personal) on social media engagement. The survey data collected from Iranian participants (n=379), we empirically tested the proposed research model. We found non-personal sharing has a positive relationship with self-disclosure, disclosure about others, and engagement. Furthermore, results indicate significant negative relationships between privacy concern for self and self-disclosure and privacy concern for others and disclosure about others.