Sport in the context of competitive economy

Sports marketing approach includes two aspects are mutually interdependent, namely: economic impact in sport and the sport in the economy. Infusion of money in sport leads to their development as a movement, like representation, spread, but also helping in development of its infrastructure difficult to quantify, and creating many jobs. The impact of sport is evident in the economy by increasing tourism activities before and during the competitions and contribute thus to the development of local, regional or national. However, attracting and developing business relationships by creating an image (advertising) contribute to the development of various industries (textile, food, automotive, etc.), for improving infrastructure and influence unsportsmanlike (airports, transportation systems, communications, systematization and other actions). Penetration of economic rigors sports is proving to be beneficial for its development and increased economic activity related to these areas led to the emergence and development of specific industries, which influenced the economy of different states.