Innovative design of visual communication art in the context of new media

Under the background of new media, visual communication is featured by virtual reality, diversification, integration and interaction, and it promotes the vigorous development of art design. Therefore, the paper presents the concept of visual communication art design, and then analyzes the development trend of visual communication design in the context of new media, followed by the in-depth study of innovative design of visual communication art. The paper mainly comes up with the innovative design plan in terms of the innovation of design concept, design language and visual thinking, with a view to providing valuable reference for related visual communication art design.