Web globalization strategies: Building the global gateway

被引：0
|
作者：
Yunker, J [1 ]
机构：
[1] Byte Level Res, Boston, MA 02215 USA
来源：
STC'S 50TH ANNUAL CONFERENCE, PROCEEDINGS | 2003年
关键词：
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
A "Global Gateway" ensures that Web users from around the world quickly and easily find their localized Web sites. Too often, companies overlook the global gateway, resulting in lost users and decreased traffic to the localized sites. A global gateway is more than just a pull-down "select country" menu on the home page, it is a multi-layered strategy that relies on visuals, text, and technology. The best global gateways "degrade gracefully" to accommodate any user, regardless of browser, language or locale.
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页码：243 / 247
页数：5
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