Mathematical Model of Semantic Search and Search Optimization

This article analyzes the existing technologies of semantic search, which are used by search engines and outlines the main tasks that arise in this case. It is shown that for the description of search engine optimization algorithms, it is expedient to use a unified mathematical apparatus, in which algebra of algorithms is chosen. The result of the study is a synthesized model that allows to evaluate the content of the online resource for the purpose of similarity of texts and describes the process of forming ontology concepts to evaluate the possibilities of semantic information search. Also, it was formulated recommendations that must be followed in the process of search engine optimization using semantic search technology. The conducted research creates preconditions for designing the corresponding software units, their verification and adaptation to functioning in the global network.