An Analysis of the Relationship between Corporate Social Responsibility and Corporate Credibility

被引：0

作者：

Lou, Caixia ^{[1
]}

机构：

[1] Zhejiang Univ Media Commun, Hangzhou, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) PSYCHOLOGICAL ADAPTATION AND SOCIAL BEHAVIOR UNDER FINANCIAL CRISIS | 2010年

关键词：

Small and medium-sized enterprises; corporate social responsibility; credibility; crisis;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Small and medium-sized enterprises argued that only big companies must undertake corporate social responsibility, but corporate social responsibility is a basic action of every company that can bring credibility and benefits from consumers. This paper will analyze the relationship between corporate social responsibility and corporate credibility and discuss the reasons for the credibility crisis of businesses, Finally, this paper will give some suggestions to enterprises and state.

引用

页码：279 / 282

页数：4

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