Data Visualization in Dashboards through Virtual Try-on Technology in Fashion Industry

An online platform virtual try-on allows the user to wear different types of clothes, shoes or accessories, increasing online sales in fashion stores. The goal of this work is to evaluate how to synthesize the obtained data from a virtual try-on application in a compact way for fashion entrepreneurs. This will allow decision-making in entrepreneurs who lack financial and operational information that allows them to be aligned with their business objectives. In this context, the satisfaction and understanding of entrepreneurs through three dashboards were considered. The collected data was obtained from 118 women who interacted with our virtual try-on mobile application. Then, 20 fashion entrepreneurs were interviewed to evaluate which dashboard can synthesize the information accurately. In the three dashboards, the results showed levels of satisfaction and understanding above 7 points on a scale from 1 to 10 points, which is a high level of acceptance. However, each synthesis of data implies different considerations, advantages and limitations.