COMMUNICATION STRATEGIES FOR THE USE OF THE ICT IN TEACHING AT SECONDARY SCHOOLS AND VET

In schools, the existence of good communication and the use of ICT is undoubtedly a factor of great weight for the integration of innovative teaching policies. A good communication ensures the dissemination of educational innovation processes adopted by the teachers and the coordination between centers. In this context, from an applied perspective, it is interesting to analyze the communication processes and their influence on the use of the ICT in teaching at secondary schools and vocational training centers in the Region of Murcia, Spain. This paper studies the influence of communication strategies on the success of the teaching innovation with ICT. The methodology is based on a survey design, using a questionnaire that has been designed for this research. The population is a representative sample of teaching staff in these schools. The analysed data in this study show that there is not a predefined group of professionals with some common personal characteristics who are more prone to use the ICT in the teaching. In addition, the results suggest that the use of the ICT in teaching is positively influenced when the direction of the centers is involved in defining the communication strategies favoring teaching innovations with ICT.