On the use of econometric models for policy simulation in marketing

被引：53

作者：

Franses, PH ^{[1
]}

机构：

[1] Erasmus Univ, Inst Econometr, NL-3000 DR Rotterdam, Netherlands

来源：

JOURNAL OF MARKETING RESEARCH | 2005年 / 42卷 / 01期

关键词：

D O I：

10.1509/jmkr.42.1.4.56891

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this article, the author discusses the properties of useful econometric models for marketing phenomena, with particular attention on models for policy simulations. The author addresses model diagnostics, parameter stability, exogeneity, and the Lucas critique. He also presents the results of a search through the 1998-2003 issues of the Journal of Marketing Research. Finally, the author offers practical guidelines.

引用

页码：4 / 14

页数：11

共 50 条

[1] THE USE OF ECONOMETRIC MODELS IN THE STUDY OF AGRICULTURAL POLICY
Johnson, D. Gale
[J]. JOURNAL OF FARM ECONOMICS, 1948, 30 (01): : 117 - 130
[2] THE USE OF ECONOMETRIC MODELS AS A GUIDE TO ECONOMIC POLICY
Klein, Lawrence R.
[J]. ECONOMETRICA, 1947, 15 (02) : 111 - 151
[3] Econometric models for marketing decisions
Wittink, DR
[J]. JOURNAL OF MARKETING RESEARCH, 2005, 42 (01) : 1 - 3
[4] APPLICATION OF ECONOMETRIC MODELS TO INTERNATIONAL MARKETING
ARMSTRONG, JS
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 190 - 198
[5] Econometric models in marketing: Editors' introduction
Franses, PH
Montgomery, AL
[J]. ECONOMETRIC MODELS IN MARKETING, 2002, 16 : 1 - 9
[6] MACROECONOMIC POLICY SIMULATION BY MEANS OF ECONOMETRIC-MODELS - PROSPECTS AND PROBLEMS
MEEUSEN, W
[J]. EKONOMICKO-MATEMATICKY OBZOR, 1991, 27 (02): : 121 - 130
[7] USE OF SIMULATION WITH ECONOMETRIC-MODELS IN PLANNING OF NATIONAL-ECONOMY
MACIEJEWSKI, W
[J]. EKONOMICKO-MATEMATICKY OBZOR, 1977, 13 (02): : 148 - 159
[8] Econometric models and the monetary policy process
Reifschneider, DL
Stockton, DJ
Wilcox, DW
[J]. CARNEGIE-ROCHESTER CONFERENCE SERIES ON PUBLIC POLICY, VOL 47, 1997, 1997, 47 : 1 - 37
[9] POLICY ANALYSIS WITH ECONOMETRIC-MODELS
SIMS, CA
[J]. BROOKINGS PAPERS ON ECONOMIC ACTIVITY, 1982, (01) : 107 - 164
[10] ECONOMETRIC-MODELS AND AGRICULTURAL POLICY
HALLAM, D
[J]. AGRICULTURAL ADMINISTRATION AND EXTENSION, 1987, 25 (01): : 49 - 62

← 1 2 3 4 5 →