Build it, and they will come...Or will they?

In 2017, the European Journal of Information Systems (EJIS) published an article titled 'Stimulating dialog between information systems research and practice'. The genesis of this piece centred on the need for IS research to make practicable research insights accessible to practitioners and to provide a means for practitioners to 'hear and be heard'. The resulting IT artefact - Science2Practice (now rebranded as AIS InPractice (AIP)) - presented a forum for researchers to have their academic publications summarised and published in practitioner ready insights. Almost 5 years on, this research looks to explore how the initiative supports its primary mission of communicating research to, and associated dialog with, practitioners through adopting a primary data collection via a systems investigation of the AIP website. The findings reveal a somewhat underwhelming artefact with opportunities missed to engage practitioners. Future research opportunities that could reinvigorate the AIP initiative are discussed.