Research on applications of BP neural network in forecasting firm's network marketing

被引：0

作者：

Li, Xiongyi ^{[1
]}

Xu, Weihua ^{[1
]}

机构：

[1] Zhongyuan Inst Technol, Sch Econ & Management, Zhengzhou 450007, Peoples R China

来源：

Marketing Research and Practice in Globalization Era | 2007年

关键词：

network marketing; BP neural network; forecast;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the blossoming development of network marketing, the status and action of network marketing become more and more important. This paper studies the training algorithm of BP neural network firstly, on the basis of these, the model for forecasting the state of firm's network marketing is set up based on BP neural network and time series respectively, it is proved that BP neural network model possesses more excellent effectiveness and feasibility than time series by comparing results.

引用

页码：155 / 160

页数：6