THE DRIVERS AND IMPLICATIONS OF FAST TRACK NEW PRODUCT DEVELOPMENT

被引：0
|
作者：
Price, J. Mitch [1 ]
Noble, Charles H. [1 ]
机构：
[1] Univ Mississippi, University, MS 38677 USA
来源：
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：132 / 132
页数：1
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