iPoll: Automatic Polling Using Online Search

For years, opinion polls rely on data collected through telephone or person-to-person surveys. The process is costly, inconvenient, and slow. Recently online search data has emerged as potential proxies for the survey data. However considerable human involvement is still needed for the selection of search indices, a task that requires knowledge of both the target issue and how search terms are used by the online community. The robustness of such manually selected search indices can be questionable. In this paper, we propose an automatic polling system through a novel application of machine learning. In this system, the needs for examining, comparing, and selecting search indices have been eliminated through automatic generation of candidate search indices and intelligent combination of the indices. The results include a publicly accessible web application that provides real-time, robust, and accurate measurements of public opinions on several subjects of general interest.