The improvement of Kano Customer satisfaction Model under Product customization

Given the diverse and personalized features of customers under product customization, this paper makes an improvement research on Kano Customer Satisfaction Model. By using the improvement Model, the enterprise can grasp the customer satisfaction more accurately and take measures to improve the level of manufacturing services. The core of the improvement job is making the customer satisfaction research center shift from the product to the customer. And this paper takes an example to illustrate the idea and application of the improved model. The improved model can help its users divide the customers cluster, choose proper negotiations strategy and recommend a higher customer satisfaction products.