The Prediction Research of Cross-purchase Probability Based on Logit Model

被引：0
|
作者：
Cheng Aiwu [1 ]
Zhang Shuquan [1 ]
Huang Chuan [1 ]
机构：
[1] Xian Polytech Univ, Coll Management, Xian 710048, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2009年
关键词：
cross-purchase; influencing actors; cross-purchase probability; prediction model;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
To measure customers' cross-purchase value, first we must make sure whether there will be any cross-buying behavior and the cross-purchase possibility. Drawing on the related research about cross-purchase and customer behavior, the paper explored the factors that affect the customers' cross-purchase probability, and then built the prediction model of cross-purchase probability using binary Logit model. Empirical results showed that the proposed model got better prediction results. The model has certain reference value to improve the measurement of customer cross-purchase value.
引用
收藏
页码：57 / 61
页数：5
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