Community Observations of the Public Relations Activations of a State Ministry of Housing in Nigeria

This paper is to investigate and find out the public perceptions on the activations of the Ministry of Housing using the Lagos State Development and Property Corporation (LSDPC) as a case study. Public relations plays important roles in organisations because of the level of competitions and trust from both existing and prospective patrons (Fayemi, 2019). Two hundred (200) copies of questionnaires were distributed to the members of the public to examine the level and impacts of these PR activations. The Excellence Theory by James Grunig formed the theoretical framework for this study. This study concluded that more still needs to be done when it comes to informing and creating awareness about the activities and practices of the corporation. Many respondents are not aware of the corporation's activations. Moreover, public perception of the image and activations of LSDPC is not encouraging. Based on these results, this study recommends an intentional creation of public awareness through impactful activations involving the public.