DEVELOPMENT OF MATERIALISM AMONG ADOLESCENTS IN PAKISTAN

被引：0

作者：

Zeb, Shahzad ^{[1
]}

Khurshid, Asif ^{[1
]}

Khan, Muhammad Yar ^{[2
]}

Awan, Tahira ^{[3
]}

机构：

[1] Bahria Univ Islamabad, Dept Management Sci, Islamabad, Pakistan

[2] COMSATS Univ Islamabad, Dept Management Sci, Wah Campus, Wah, Pakistan

[3] Int Islamic Univ Islamabad, Fac Management Sci, Dept Accounting & Finance, Islamabad, Pakistan

来源：

INTERNATIONAL TRANSACTION JOURNAL OF ENGINEERING MANAGEMENT & APPLIED SCIENCES & TECHNOLOGIES | 2019年 / 10卷 / 15期

关键词：

Advertisement; Self-Esteem; Religious Values; Cultural Values; Young Generation; FAMILY;

D O I：

暂无

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

The tendency of materialism is making its roots deeper among adolescents around the world. Similarly, it is a threat for Pakistani youth to lose their cultural and religious values. The study intends to use several factors to predict materialism among adolescents in Pakistan. To find the relationship between the variables such as gender age, communication with peers, consumption pattern, self-esteem and attention to advertising, the study has been conducted in which questions were asked from young people of different universities to analyze how society and their parents have influence on the development of young generation. Results showed that our young generation is influenced by materialism and that can be seen in their consumption pattern of everyday life. (C) 2019 INT TRANS J ENG MANAG SCI TECH.

引用

页数：8

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