VALUE CREATION AND PRESERVING COMPETITIVE ADVANTAGE

The current period can be described as inconstant, even turbulent. Companies must be prepared to see instant business behavior changes in competitors and customers. In order to be successful they must have a distinctive element from their competitors that will ensure what we are calling,, competitive advantage". Creating a leadership position requires to identify the elements that are affecting their costs: economies of scale learning, capacity utilization, linkages, interrelationships, integration of distribution facilities, outstanding managers. Michael Porters competitive strategies are ensuring the success of every big company: differentiation, costs and focusing. Governments, organizations and the media are militating for the companies to act responsible in the benefit of the society. Perceiving social responsibility as a way to add value to the company requires a big change in business approach and the future of any competitive success.