Hybrid leaders seek job security. To stay in power, it may be intuitive that they respond to dissent with a heavy hand. However, these leaders are subject to accountability and concerned with legitimacy and therefore must consider the optics of their decisions. By co-opting a previously independent avenue of communication and its leadership, the state eliminates challengers, curates its public image through trusted social leaders, and reinforces control without resorting to repressive methods that may backfire. Based on a decade of fieldwork, data collection, and expert interviews, I evidence the co-optation of dissent via thematic, spatial, and material shifts in political public art, crafted between the 2012 and 2018 Russian presidential elections. As it consolidated power during this time, the Putin administration co-opted critical graffiti artists and flooded out those unwilling to cooperate, replacing subversive and anonymous anti-regime graffiti with Kremlin-curated murals, particularly in the city center.