NETWORK RELATIONS EFFECTS ON PERFORMANCE, FROM THE PERSPECTIVE OF ENVIRONMENT UNCERTAINTY: CASE ON CERAMIC ARTS PRODUCTS INDUSTRY

In the times of fast technology evolution, circumstances are ever-changing. Facing various influencing factors from a fast-pace world, environment uncertainty factors are hence made a top priority to companies. For them, utilising efficient strategies for a better performance and competitive edge is in fact a real necessity. Throughout history, business environment impacts greatly over the lifespans of companies. In this sense, impacts from network relations among network members are a significant topic in the research of interactive relations between network structure and environments. In this research, it mainly takes the staffs from Guangxi Ceramic Arts Products Industry as the study objects. A total of 300 questionnaires were sent out to them and 236 effective ones were collected back (a recovery rate of 79%). The research indicates: (1) Environment uncertainty has a positive and significant impact over network relations; (2) Network relations have a positive and significant impact over business performance; (3) Environment uncertainty has a positive and significant impact over business performance. In line with the results, certain advices are brought about to aid the Ceramic Arts Products Industry to upgrade itself, and to enhance competitiveness.