HOW FINANCIAL ATTITUDES AND PRACTICES INFLUENCE THE IMPULSIVE BUYING BEHAVIOR OF COLLEGE AND UNIVERSITY STUDENTS

Impulsive buying behavior has been the subject of a large amount of empirical research, but little research exists that actually examines the significant predictors of impulsive buying behaviors in adolescents. The purpose of this study was to investigate the attitudes of adolescents towards credit and money and the personal financial planning practices they follow, and to examine how these attitudes and practices influenced their impulsive buying behavior. Data were collected from 906 adolescent Taiwanese college and university students. A logistic regression model was used to identify which students were more likely and which were less likely to make impulsive purchases. The significant predictors were the following 8 variables: gender, age, having taken a course in personal finance, use of money as a reward, family of origin, affective credit attitude, cognitive credit attitude, behavioral credit attitude, and money attitude.