Developing and implementing a selection model for bedding chain retail store franchisee using Delphi and fuzzy AHP

被引：35
|
作者：
Hsu, Pi-Fang [1 ]
Chen, Bi-Yu [1 ]
机构：
[1] Yuanpei Univ Sci & Technol, Grad Inst Business & Management, Hsinchu 30015, Taiwan
来源：
QUALITY & QUANTITY | 2007年 / 41卷 / 02期
关键词：
chain retail store; franchising; bedding; Delphi; fuzzy analytic hierarchy process;
D O I：
10.1007/s11135-006-9004-z
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This work presents a Fuzzy Analytic Hierarchy Process (Fuzzy AHP) model that adopts several important criteria. A questionnaire based on selection criteria identified from pertinent literature and interviews with experts is designed using the modified Delphi Technique and then sent to experts and decision makers. Major selection criteria are then analyzed and ranked using Fuzzy AHP. The proposed selection model not only enables a franchiser to select franchisees more objectively, but also be apply to other brand bedding company chain stores, thus enhancing commercial operations.
引用
收藏
页码：275 / 290
页数：16
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