Emerging Technologies and Their Impact on the Future of the Tourism and Hospitality Industry

The evolution in technology has become a strategic choice to develop every organization and its existence in the future. The tourism industry is not an exception. This study highlights the development of technologies and the impact of their integration in the field of tourism. Furthermore, it discusses their influence on the quality of the touristic products. This study focuses on how the emerging technology can improve the tourism industry and the most usable information systems that are used in this domain. The purposed model has been designed to investigate the effect of adopting the technology among tourism agencies. A sample of 72 tourism agencies in Jordan has been surveyed and discussed by using structural equation modeling. The results reveal that efficiency, productivity, profitability, effectiveness, and marketing are improved after employing new technologies. Therefore, it can be concluded that the integration of technology in tourism is unavoidable for the continued existence of service providers in the market.