Catalyst commentary: The road ahead is digital for innovation management and there is no way back

被引:0
|
作者
Noble, Charles H.
Spanjol, Jelena
机构
[1] School of Business and Economics, Deparment of Marketing and SCM, Maastricht University, Maastricht, Netherlands
[2] Visiting Distinguished of Marketing, School of Business, Deparment of Marketing, Aalto University, Helsinki, Finland
关键词
D O I
10.1111/jpim.12571
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:245 / 247
页数:3
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