Comparative study between hotels and airlines e-commerce sites in Singapore

被引:0
|
作者
Chang, Yun-Ke [1 ]
Arroyo, Miguel Angel Morales [1 ]
机构
[1] Nanyang Technol Univ, Sch Commun & Informat, Singapore, Singapore
关键词
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The objective of this study is to compare the e-commerce sites for two industries, namely hotels and airlines, in Singapore using a comprehensive set of evaluation criteria designed specifically for e-commerce sites. The instrument used in this research was developed by Van der Merwe and Bekker (2003);); the e-commerce portal sites for this study were selected randomly. Multidimensional Scaling (MDS) was used in the data analysis to examine interval variables. Overall, the study showed that, compared with airlines, hotels received lower values and greater variability with interface, navigation, and content categories.
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页码:191 / +
页数:4
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