THE ROLE OF MASS MEDIA AND MARKETING COMMUNICATION IN CONSUMER ETHNOCENTRISM: A STUDY FROM THE RUSSIAN MARKET

被引：0
|
作者：
Puzakova, Marina [1 ]
Kwak, Hyokjin [1 ]
Andras, Trina Larsen [1 ]
Zinkhan, George M. [2 ]
机构：
[1] Drexel Univ, Philadelphia, PA USA
[2] Univ Georgia, Athens, GA 30602 USA
来源：
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：180 / 180
页数：1
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