Change through persuasion

被引:0
|
作者
Garvin, DA [1 ]
Roberto, MA [1 ]
机构
[1] Harvard Univ, Sch Business, Boston, MA 02163 USA
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Leaders can make change happen only if they have a coherent strategy for persuasion. The impressive turnaround at a world-renowned teaching hospital shows how to plan a change campaign-and carry it out.
引用
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页码:104 / +
页数:10
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