HUMOUR AND SOCIAL NETWORKS DURING COVID-19

This article arose in the current situation in the world dealing with global COVID-19 crisis, especially the beginning of the second crisis in Slovakia. The article was created when we, the Slovaks had more experience with COVID-19 and were more or less prepared in terms of technical and medical equipment, as well as the qualified staff in the country. The reason for choosing this topic was the fact we noticed on social media during the first crisis, which is using or misusing humour as a tool to communicate in the crisis situation. The main aim of the article is emphasize and evaluate the role of humour in recent crisis situation from both, psychological, as well as marketing point of view. The aim of theoretical part is to make an overview ofhumour and its specifics on social media. Regarding practical part of this paper, it overlaps with its theoretical part. Its aims are to comment and compare humour being used on social media during the crisis situation in US (Hurricane Sandy) and Slovakia (COVID-19).