Public Diplomacy in Strengthening India-Vietnam Relations

It is noticeable that India-Vietnam relations have remained stable and had signs of development despite the new challenges in the global and regional environment due to COVID-19 pandemic. The authors of this article are of the view that one of the factors that help maintain the stability and development of bilateral relations in the current context is public diplomacy. Since the beginning of the twenty-first century, India has invested a huge amount of resources in public diplomacy to leverage India's soft power. A dedicated public diplomacy division within the Ministry of External Affairs was set up in May 2006, many new schemes were designed to engage domestic and foreign public opinion and a series of high-profile dialogues with foreign think tanks were organised. By utilising both traditional and new approaches of public diplomacy, India is actively seeking new audiences within and outside India. India's foreign policy-making process has become more open and democratic with the contribution of communities outside New Delhi political and diplomatic elite. New media has also been utilised to reach its various target audiences. Vietnam considers public diplomacy an important pillar of the comprehensive diplomacy of the country. Public diplomacy helps Vietnam succeed in implementing comprehensive and effective foreign policies. It contributes important part in building cooperative, peaceful and friendly relations between Vietnam and international partners. The importance that both India and Vietnam attach to public diplomacy has many implications for strengthening Vietnam-India relations in the current context. This article focuses on India and Vietnam public diplomacy as an instrument of strengthening bilateral relations and thereby proposes suggestions for both sides to enhance cooperation in the future.