TOWARDS ECOLOGICAL MARKETING

The topic addressed is one of present concern if we consider the major imbalances noticed in the environment worldwide. The manifested interest and growing concern of the population for the environment in international forums, governments, numerous governmental, non-governmental organizations with local or international vocation, demonstrate this. If we consider a long lead time and take into account the major environmental problems currently existing in the world, it becomes obvious that the development which does not take into account the variable ecosystem, environmental protection, pollution prevention cannot be a viable one. Here appears a simple idea, which actually summarizes the need to fulfill the requirements of sustainable development. Basically, more or less, sooner or later, all work undertaken by individuals, communities, organizations, nationally or internationally will have to cope with environmental compliance requirements. This paper seeks to capture, reflections of the concern for environmental protection and conservation at macroeconomic, institutional, legislative, corporate level and last but not least at population level, individual level. The whole scientific approach subscribes to demonstrate the need to develop ecological marketing. Solutions and generating solutions to environmental problems can be summarized as follows: collaboration, information and prevention. Collaboration refers to all forces involved, NGOs working together with governments, international bodies and organizations, collaboration between governments and international organizations; information is required to solve environmental problems, and the development of agencies and specialized networks in the transmission of information in this area proves it. Also, everywhere in the world the principle of preventing environmental degradation is being highlighted, and what needs to be done is to change the optics in solving problems. No matter how we look into this, starting with the individual and reaching out to international organizations or from global to local problems, there are significant efforts being registered towards environmental protection and pollution prevention.