Globalization in the chemical industry - Determination of a concept

Due to the opening of the world markets, the chemical industry is undergoing a process of progressive globalization. Companies have to be active not only in their home markets, but also on an international level, with emphasis on the triad North America - Europe - Far East. Establishing foreign safes and marketing organizations, production sites and research facilities are steps in a comprehensive global strategy. Degussa-Huls' product areas hydrogen peroxide, amino acids for animal nutrition, carbon black and automotive exhaust catalyst are typical examples of well established global activities. Globalization means new challenges for the staff of companies involved in such a market-driven procedure.