The economics of American theatrical movie exports: An empirical analysis

被引:40
|
作者
Jayakar, KP [1 ]
Waterman, D
机构
[1] Penn State Univ, Coll Commun, University Pk, PA 16802 USA
[2] Indiana Univ, Dept Telecommun, Bloomington, IN 47405 USA
关键词
D O I
10.1207/S15327736ME1303_1
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Consistent with predictions of an economic model of international trade in media products, we show that in countries that have relatively high consumer spending on movies-notably the United States-domestically produced movies account for relatively large shares of theater box office receipts. We also find that American-produced movies account for relatively small market shares of the box office in high movie-spending foreign countries. We also find that English language fluency, or a dummy variable for non-U.S. countries whose native language is English, generally has an insignificant or marginally significant effect on these results.
引用
收藏
页码:153 / 169
页数:17
相关论文
共 50 条