Extending the capabilities of Internet-based research: lessons from the field

被引:18
|
作者
Tingling, P [1 ]
Parent, M
Wade, M
机构
[1] Univ Western Ontario, Richard Ivey Sch Business, London, ON, Canada
[2] Simon Fraser Univ, Fac Business Adm, Vancouver, BC, Canada
[3] York Univ, Schulich Sch Business, Toronto, ON M3J 2R7, Canada
关键词
research methods; Internet; data collection;
D O I
10.1108/10662240310478231
中图分类号
F [经济];
学科分类号
02 ;
摘要
The ubiquity of the Internet and e-mail has resulted in a burgeoning interest in their potential for academic research. This paper summarizes the existing practices of Internet research and suggests extensions to them based on the design and administration of a large-scale, national Web survey. These extensions include consideration of new capabilities such as adaptive questions and higher levels of flexibility and control. Lessons learned include the use of a modular design, management of Web traffic, and the higher level of communication with respondents.
引用
收藏
页码:223 / 235
页数:13
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