Contrary to the classic laws of friction, rubber friction is not independent of shape. The friction of three shapes of the same rubber compound sliding over a dry-rough surface was measured. The three shapes had the same nominal contact area but different sliding direction-lengths and widths. Frictional differences were found between all three shapes at sliding speeds of 10 mm/s and 0.5 mm/s. The effect of frictional heating and other friction mechanisms that cause these differences are evaluated and discussed.