Competitiveness of broiler in Tondano Utara district, regency of minahasa in north Sulawesi province, Indonesia

The research aims to analyze competitiveness of broiler in District of Tondano Utara, Regency of Minahasa. Sampling technique utilized was saturated sampling (census method) by taking all existing samples, containing of 68 samples of broiler in the region of District of Tondano Utara. Further, data analysis employed Policy Analysis Matrix (PAM). The analysis finding shows that PCR (Private Cost Ratio) valuewas less than(<) 1, which was 0.65. This means that business system of broiler cultivated by breeders had competitive advantage. Breeder was able to compete with broiler business in other regions, instead of enabling to finance domestic factor in private price. Husbandry sector had competitive advantage whereas DRCR (Domestic Resources Cost Ratio) value was less than (<) 1, representing that advantage obtained by breeder was greater than its social cost of non-tradable input. In broiler's case showed in District of Tondano Utara, DRCR value was less than (<) 1, which was 0.96, depicting that husbandry sector had comparative competitiveness since it could finance its domestic factor related to social cost and it was economically efficient. Therefore it is recommended to encourage market expansion to the export market through the development of broiler chicken meat processing industry in North Sulawesi.