共 50 条
- [1] Sport Brands: Brand Relationships and Consumer Behavior SPORT MARKETING QUARTERLY, 2020, 29 (01): : 3 - 17
- [3] Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2024, 25 (02): : 213 - 226
- [7] Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2021, 22 (03): : 529 - 549
- [10] Guest Editor's Introduction: Experimental Research in Sport Consumer Behavior SPORT MARKETING QUARTERLY, 2018, 27 (04): : 218 - 220