Can experiencing regret affect future consumer consumption of horticultural products?

被引：0
|
作者：
Dennis, JH [1 ]
Behe, BK [1 ]
Page, TJ [1 ]
Spreng, RA [1 ]
机构：
[1] Michigan State Univ, E Lansing, MI 48824 USA
来源：
PROCEEDINGS OF THE XVTH INTERNATIONAL SYMPOSIUM ON HORTICULTURAL ECONOMICS AND MANAGEMENT | 2004年 / 655期
关键词：
consumer satisfaction; regret; hanging baskets;
D O I：
10.17660/ActaHortic.2004.655.10
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
An Internet study was conducted in 2003 to determine switching behavior and intentions to repurchase based on actual consumer purchasing experiences of selected gardening products. Results identified experiencing regret is harmful to horticultural retailers. These findings can be used to create strategies that help horticulture retail businesses increase and retain repeat patrons.
引用
收藏
页码：89 / 91
页数：3
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