THE EFFECT OF MORTALITY SAILENCE ON HEDONIC CONSUMPTION AND UTILITARIAN CONSUMPTION

被引：0
|
作者：
Ling, I-Ling [1 ]
Shieh, Chih-Hui [2 ]
机构：
[1] Natl Chiayi Univ, Chiayi 60004, Taiwan
[2] Natl Taichung Univ Sci & Technol, Taichung, Taiwan
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：12 / 15
页数：4
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