Research of competitiveness of enterprise based on the brand-management

被引：0
|
作者：
Zuo, Li [1 ]
Yang, Yang [1 ]
机构：
[1] Beijing Jiaotong Univ, Ctr Infrastruct Res, Beijing 100044, Peoples R China
来源：
PROCEEDINGS OF THE 2006 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2006年
关键词：
brand; brand-management; core competitiveness; brand-strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In recent years, whether brand or core competitiveness has become the hot topic among corporations and academic field of management. It has an extremely important realistic meaning to concentrate on the research of core competency and brand-management, because it can help our enterprise to improve the comprehensive abilities, strengthen the core competitiveness, grow pre-eminent brand, and enter the international market. This paper analyzes and summarizes the basic theories on the both side of brand and core competitiveness, and point out that scientific brand-management is a necessary method for enterprises to strengthen and maintain core competitiveness.
引用
收藏
页码：216 / 220
页数：5
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