Significance of introduction of strategic planning in enterprises for furniture manufacture in Serbia

All the enterprises, disregarding their present situation, must develop a long-term strategy so as to satisfy the conditions of their branch of economy. The choice of enterprise strategy of long-term maintenance and development is called strategic plannIn order to establish, and then realize its long-term goals, enterprises must make their strategic plans. It is a fact that there is not a single strtegy that is optimal for all enterprises. Each enterprise must determine which road to follow, considering its position, the defined aims, potentials, and resources.The complex and increasingly dynamic environment in which furniture factories in Serbia operate, imposes the urgent need of introducing strategic planning and the design of strategic plans.