Digital Generation and Posthumous Interaction: A Descriptive Analysis in Social Networks

The large number of data that can be left by someone when they die it's undeniable, mainly on social network profiles, which are fed for years with varied information by the users. These profiles can serve as a way of remembering loved ones, and the way users are interacting with posthumous profiles can help in discovering how to deal with this new sensitive topic. Thus, this research seeks to investigate and understand the positioning of the Digital Generation on posthumous interaction in social networks and what are the main features that users find important for the design of profile pre-configurations. From the methodological viewpoint, the research used bibliographic review, development and application of online questionnaire and descriptive statistical analysis with data crossing to obtain the results. The results are compared with other generations participating in the research and with other published research on the subject.