MANAGING THE EMPLOYEE-CUSTOMER RELATIONSHIP FOR SERVICE ADVANTAGE: A VALUE-BASED MARKET ORIENTATION APPROACH

被引：0
|
作者：
Chen, Shu-Ching [1 ]
机构：
[1] Massey Univ, Palmerston North, New Zealand
来源：
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：210 / 210
页数：1
相关论文
共 45 条
  • [1] A value-based perspective of market orientation and customer service
    Chen, Shu-Ching
    Quester, Pascale G.
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2009, 16 (03) : 197 - 206
  • [2] Developing a Value-Based Measure of Market Orientation in an Interactive Service Relationship
    Chen, Shu-Ching
    Quester, Pascale G.
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2005, 21 (7-8) : 779 - 808
  • [3] Service employee dress: Effects on employee-customer interactions and customer-brand relationship at full-service restaurants
    Wang, Yao-Chin
    Lang, Chunmin
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 50 : 1 - 9
  • [4] Explaining why employee-customer orientation influences customers' perceptions of the service encounter
    Gazzoli, Gabriel
    Hancer, Murat
    Kim, BeomCheol
    [J]. JOURNAL OF SERVICE MANAGEMENT, 2013, 24 (04) : 382 - 400
  • [5] Value-Based Service Bundling: A Customer-Supplier Approach
    Razo-Zapata, Ivan S.
    De Leenheer, Pieter
    Gordijn, Jaap
    [J]. 2011 15TH IEEE INTERNATIONAL ENTERPRISE DISTRIBUTED OBJECT COMPUTING CONFERENCE WORKSHOPS (EDOC 2011), 2011, : 237 - 246
  • [6] Customer Retention as a Result of Behavioural Intention: Relationship between Customer Orientation of Service Employee and Service Quality
    Ikhsan, Ridho Bramulya
    Prabowo, Hartiwi
    Wiharja, Chandra Kurniawan
    Vional
    [J]. PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 2018, 26 : 243 - 252
  • [7] Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
    Nasution, Hanny N.
    Mavondo, Felix T.
    Matanda, Margaret Jekanyika
    Ndubisi, Nelson Oly
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2011, 40 (03) : 336 - 345
  • [8] Effects of market orientation, innovation strategies and value-based pricing on market performance
    De Toni, Deonir
    Reche, Ricardo Antonio
    Milan, Gabriel Sperandio
    [J]. INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT, 2022, 71 (08) : 3556 - 3580
  • [9] Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets
    Ehret, M
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2004, 33 (06) : 465 - 473
  • [10] Application of the value-based approach to the planning of customer delivery systems
    Abu-El-Magd, MA
    Hamoud, GA
    Findlay, RD
    [J]. 2003 IEEE POWER ENGINEERING SOCIETY GENERAL MEETING, VOLS 1-4, CONFERENCE PROCEEDINGS, 2003, : 968 - 973
12345