AGE MANAGEMENT AND ITS IMPACT ON BUSINESS ACTIVITIES. CASE STUDY IN A SELECTED COMPANY OF THE CZECH REPUBLIC

The proportion of older people is growing at the expense of the declining proportion of productive population. Based on this fact the aim of the presented study was formulated. The main aim of this paper is to suggest ways of application of age management and to analyse its impact on business activities. The result of the case study in a selected company of the Czech Republic has proved the interest in the implementation of age management. In order to solve the research task, there were used quantitative and qualitative methods. The sample of the quantitative research consists of 184 respondents in the selected company. All respondents filled questionnaire focused on their perception and experience with age management. The research was complemented by qualitative analysis of 4 depth interviews with the management of the selected company, which were analysed by qualitative software MAXQDA. Theoretical and managerial implications of these findings are discussed.