This paper aims to promote understanding of the critrial intersection between forces of change, the market and public policy. Key change imperatives are: globalisation and trade liberalisation; changing consumer demands from product services to lifestyle experiences; conversion cost and supply chain efficiency; managing new technologies, specifically biotechnology.
机构:
Morgan State Univ, Dept Commun Studies, 1700 E Cold Spring Lane, Baltimore, MD 21239 USAMorgan State Univ, Dept Commun Studies, 1700 E Cold Spring Lane, Baltimore, MD 21239 USA