The objective of this study was to elicit community perceptions on the effectiveness of the CAMPFIRE programme, a community initiative, designed to benefit rural communities in Gonono ward in the Zambezi valley. Five villages and 76 respondents were selected from the ward using simple random sampling. Data collection included a structured questionnaire administered to households, semi-structured interviews with key informants, such as chiefs, headmen and local council staff, transect walks and participant observations. The results of the study revealed that, although the CAMPFIRE concept has been instrumental in creation of employment and infrastructure, the local community considers that no significant changes have occurred to their livelihoods. The findings suggest that the current model of wildlife conservation in Zimbabwe is not promoting total community participation. Future models need to focus on total involvement and independence from government structures. However, this can only happen when there is sufficient capacity building in communities on a wide number of issues, including general management, to ensure long-term sustainability.